Bright Future For Double take Salon


Double Take Hair Salon in Hadleigh anticipates bright future after receiving strong support following return from coronavirus lockdown

Diane told the Free Press the closure was a significant setback, but the subsequent support from the community has given them great confidence in the business’ prospects.

“People were full of empathy and it made me realise, without a shadow of a doubt, that we have selected the right community,” she said.

“Financially, we had invested a great amount to renovate the property. The closure was disastrous, but the support has been amazing.


“To be able to come back this month is a blessing. We’ve found that everyone wants a haircut, and we’re completely booked throughout July and August.

“We’re very grateful and confident we’ve chosen the right place. I’m seeing a very good quarter ahead, based on the support we’ve had.”

Operating in partnership with hair product maker Aveda, the salon intends to gradually expand its offering in the coming months, with plans to bring in a resident barber and another full-time stylist by the end of August, as well as open up its sun bed.

Diane also confirmed that the business is continuing to use temperature checks and hand sanitiser, with staff wearing protective visors, while clients are offered face masks to wear while inside the salon.

“Although these things are not compulsory for us to do, we’ve put these measures in place to help people feel safe,” she added.

“I would like to keep the atmosphere and tranquillity of the salon. After all, a lot of our customers haven’t been out for 100 days.”

Mother and daughter to open ‘dream’ salon

Mother and daughter to open ‘dream’ salon in busy market square


A new high-end salon is set to open in Hadleigh after being forced to close after just 12-hours in business due to the coronavirus outbreak.



Double Take salon, in partnership with Aveda, will open its doors to the public in July after their planned opening was scuppered by the Covid-19 outbreak.

The new salon in Market Place is a family affair, owned by mother and daughter duo Diane Taylor-Matthews, 51, and Charlotte Taylor, 29. The shop’s symbol shows a silhouette of Miss Taylor’s identical twin daughters and the name, Double Take, is a nod to the sisters.

The new high-end salon was due to open on Mother’s Day in honour of Mrs Taylor-Matthews’ mum who sadly died 13 years ago of ovarian cancer, but only managed to trade for 12 hours.

The new business had to cancel every hair cut which had been booked and only sold beauty products.

Inside Double Take Salon

However, the mother and daughter are now preparing to open for real, with over 50 appointments already booked.

Mrs Taylor-Matthews said: “We have tried to open once and sadly that didn’t work out so we are really excited to get going for real this time. We were going to open a salon six years ago, but then Charlotte became pregnant with twins so we had to put it on hold.

“I was getting a bit bored of the corporate world and the girls are now in school so I said to Charlotte it’s now or never.”

With support from their partner Aveda the pair have been told they can open again on July 4.

With guidelines from the hairdresser’s union, when the salon is reopened, workers will be wearing appropriate PPE and there will be a 15 minute clean down between customers.

They will also be running a one-in one-out texting system.

“Aveda has been brilliant,” added Mrs Taylor-Matthews.

“It will be a different way to open and we won’t be making lots of money but it is good to get going.

“Hadleigh is an ideal location because there are lots of weddings going on around there.

“Primarily the location is great and it’s great to work around our family. The market square is ideal because there is ample free parking behind and in front of us and also in the High Street. It’s just a lovely little square. It’s lovely at Christmas with the fair.” 

Discrete Asthetics

Double Take Salon

Double Take are absolutely delighted to introduce…..

Dr Kristal Procter MBBS MRCP MRCGP DCH

Dr Kristal Procter began her career as a doctor over a decade ago and has enjoyed practicing Emergency & Paediatric Medicine at St.George’s Hospital, London and Addenbrooke’s Hospital, Cambridge before becoming a General Practitioner.

With an intimate knowledge of facial anatomy, she plans every injection thoughtfully and precisely to provide a bespoke service for you while maximising your safety. Her treatments are aimed to give proportionate, natural looking results that enhance and showcase your best features.  She believes a great treatment is undetectable to other people, but they recognize how rejuvenated you look.        

She completed her foundation and advanced aesthetic medical training courses in London.  Subsequently she has undertaken a masterclass in complication avoidance and management. 

Outside her Aesthetic Medical career and General practice, she spends all her spare time as the proud mum of two wonderfully energetic boys.    

If you are interested in gaining more information about what treatments are available in a friendly and non-pressured environment, then please book in for a free consultation. 

To book your free zoom/telephone consultation with Dr Kris ready for a treatment in December – Please contact Double Take by our website contact page or mail

Clinics will commence from the 7th December 2020.

10 Questions With Double Take

10 questions with double take
10 questions with double take

10 Questions With Double Take

Double Take is an exclusive Aveda hair salon in Hadleigh, Suffolk. Their doors were officially opened on the 22nd March, however due to the Government lockdown, they had to close their doors on the 23rd March. Fortunately, they were delighted to be able to re-open on the 4th July, and haven’t looked back since.

Our team at Vanilla Magazine had a great time catching up with Diana to discuss the business, how they have got through these times and their plans for the future.

Diane Double Take

The team at Double Take is comprised of their resident barber, who offers traditional wet shave/beard trims and gents hot towel pampering – which is all in-keeping with the high quality of service the Aveda ladies enjoy from the salon. They also have two stylists, both trained to the very high standard of director in the Aveda Academy; a trainee, who will be starting her NVQ course in around six weeks and business partners Diane and Charlotte – Charlotte is the creative one, being the colourist/stylist and Diane is the financial partner/front of house/PR member of the team.

Double Take Team

The target market at Double Take is mainly women wanting to look beautiful without damaging their hair. In addition, Diana explains, “clients know they are spending their money on premium products and services that offer a true naturally plant derived product (ours contain 92%- 98%). Many products claim to be natural, even if they only have as little as 5% natural products in them, but they are no comparison to our brand.”

We asked what kind of business they are picking up. Diana says, “We have been very fortunate to have retained Charlotte’s loyal customers from the last 10 years; many are coming to us from Cambridge, Ipswich, Colchester and London. We are very honoured that our product and service have been recognised locally too, and have therefore obtained over 150 new customers since we opened our doors in July. These clients are now returning for their second visits. This said, we will always be seeking new business as our team expands and the business evolves into beauty and aesthetics. We believe in being proactive and we’re using every available medium to maintain contact with existing customer and to sell the benefits of Aveda to those who haven’t yet discovered the brand.”

We asked Diane how the pandemic has impacted on the business and what measures have been put in place as a result. She said: “We feel we have survived very well so far. The safety of our staff and our clients was and still is our priority and we have implemented measure to help them not only be hygienically safe but to feel physically/mentally safe, and we have ensured that certain clients would be in the salon with the stylist and no other client. We ran a one in one out system to keep everyone’s anxiety levels low, so that they could enjoy the pampering the way it should be enjoyed in a relaxed environment. As time has gone on and clients are feeling more secure, we have stepped up our numbers but are mindful to book clients in to quieter times in the week/day where needed. We didn’t raise our prices to accommodate the cost of PPE as we felt it should be part of our service to keep our staff safe. We still take temperatures of all clients which makes every client feel safe. Hand sanitisers are on reception and accessible at all work stations, no work station is used again until it has been sterilised from the last client.”

Diane and Charlotte used lockdown to educate team members on Aveda training webinars and offered home packages treatments for customers to purchase.

When asked what makes Double Take the first and only choice for so many clients, Diana explains: “Our premium product and customer service. Customer service is key; we have always believed that in any industry, you need to treat your clients as you would like to be treated yourself. People will not always remember what you did, but they will remember how you made them feel. We do also have a tanning facility in the salon, which apart from the obvious does also helps those who suffer from with SAD and skin conditions, not to mention the benefits of a little Vitamin D.” As for developing the business, Diana adds, “As a business we will always need more positive exposure to a wider audience, therefore we are open to all proven processes, such as adverts and marketing.

“In the 10 weeks we have been open, we have received over 20 testimonials across our social media platforms, and about eight on Google reviews”.

As to the future, Diana says, “Even in difficult times, people want to feel good about themselves; they will spend their money wisely and carefully chose where to spend it. We will maintain a high standard of service in every aspect and continue to evolve our skill sets and services to continually adapt to the ever changing world we find ourselves in. We are delighted and privileged to be able to provide such uplifting services to so many fantastic clients. We strive to never take anything for granted or to become complacent – we were recently told we were very humble and if this comes across then we are being us.

“We have plans to bring in a local GP who is trained in aesthetics; Dr Kris will be offering clinics for Botox/Fillers every Monday from our salon starting in November. We will also be offering our clients eyelash serums to repair those damaged lashes as well as an express manicure service using the renowned IBX product that like our Aveda Botanical products, repairs from inside, it keeps the integrity of the nail – a must for those ladies that have damaged nails from years of acrylic extensions, and for those damaging their nails with all the household cleaning products we are now using to avoid Covid. These little extras will be part of our ongoing business plans.”